Press & Media

The story, the numbers, and everything you need to write about ColorSense.

Woloomo is a small Utah-based company building perceptual AI for the vision impaired. If you’re covering accessibility, assistive technology, aging-in-place, or human-centered AI — we’d love to help.

The quick version

Woloomo is a hardware-and-software company based in Holladay, Utah. Our flagship product, ColorSense, is the world’s first voice-guided clothing intelligence system — purpose-built for the 300M+ people worldwide living with blindness, low vision, or color vision deficiency. ColorSense sits in the closet, learns a user’s wardrobe in three days, and speaks their outfit aloud every morning. $349 one-time, with an optional $9.99/month Care Plan (first three months free).

Our second product, ColorSense Lite, is a pocket-sized spectral color identifier using the same core TrueSense™ technology. Early access coming soon.

Fact sheet

Company
Woloomo, Inc.
Founded
2026 · Holladay, Utah
Founder
Patrick Connolly — fourth-time founder (Colo.com, MyEvents, Obscura Digital)
Flagship product
ColorSense — $349, shipping now
Addressable market
300M+ visually impaired worldwide; ~20M Americans
Core technology
TrueSense™ 14-channel spectral analysis (405–855nm)

What makes ColorSense different

Every product in this category — from smartphone apps to wearable cameras — treats the user as the operator of a general-purpose tool. ColorSense inverts that. The visually-impaired person is never asked to manage an app, a screen, or a taxonomy. A sighted caregiver sets up the rules once, and from that moment on the interface is a single utterance: “Hey ColorSense.” That design choice — designing for two users, one with vision and one without — is what we think unlocks the category.

Available on request

Product photography in multiple resolutions. Founder bio and headshot. Access to prototype units for hands-on review. Interview availability with Patrick Connolly. Access to low-vision users for firsthand reporting (with their permission). Full sources for all statistics on our home page.

Press inquiries

Put “Press” in the subject line and we’ll respond within two business days.

[email protected]